Tuesday, July 18, 2006

Jeep Commander Teams Up with Lara Croft

An interesting product placement agreement has just been forged between Jeep(r) and developer or entertainment software Eidos, through which the Jeep Commander will appear alonside action hero Lara Croft in Lara Croft Tomb Raider: Legend, the latest chapter in the Tomb Raider franchise. Being "adventure" a strong brand attribute of both products, this is one product placement agreement that makes sense.

Tags: , , , , Lara Croft